Dresden Mobile

Dresden Mobile is a complete optics store on wheels, taking eye care to the masses across Australia, whilst also educating consumers about closed loop recycling systems through the production of their eye wear range and the materiality of the mobile store itself. The Dresden experience seeks to demystify a visit to the optometrist by bringing into the open the creation of personalized and affordable eye wear for everyone. The brief was to reflect this high transparency and educational ethos in the physicality of the store, while creating a practical transportable workshop and retail outlet that could adapt to every site and weather condition.