佛山中海·汇德里售楼处

佛山市是烟火气与全球化的双向碰撞中生长的魅力之地，北滘正以“艺术城市”为出发点，打造一系列地标和城市符号。如何为极具烟火气的老北滘人和披着现代生活气息的新北滘人提供一个融合的城市活力地标，我们以佛山传统文化为基石，提炼多种具有代表性的文化符号，用年轻化的设计语言去表现传统文化的特色，中海首席梦想官IP化身空间的守护者，以小海为原型，结合空间功能和文化属性，打造4个专属于汇德里项目的小海IP形象，呈现佛山专属的潮流的文创。Taking Foshan's traditional culture as the cornerstone, we refine a variety of representative cultural symbols, and use the younger design language to express the characteristics of traditional culture. Taking Xiaohai as the prototype and combining the spatial functions and cultural attributes, the chief dream officer of China Shipping IP incarnates the guardian of the space, and creates four Xiaohai IP images specifically belonging to the huidelhi project, presenting Foshan's exclusive cultural and creative trend.

山禾以品牌策略构思，为项目设计了4个角色代言，以heybo小海现身：

佛小海FO-Heybo

阅小海YUE-Heybo

咖小海COFFEE-Heybo

趣小海QU-Heybo 

以空间功能属性和全新社交场景为出发点。创作逻辑逐层递进：

1.空间角色设定

2.情绪价值引领

3.品牌策略构思

“ 带你逛逛我的文创集市”

 ——佛小海

01 Haybo文创集市&佛山限定 

根据佛山的地域性，结合醒狮文化，以小海的IP形象，通过主题建构、文创集市、设计、陈设打造中海佛山「UNI」生活中心，展示未来社区的生活方式。According to the regionality of Foshan, combined with the Xingshi culture, with the IP image of Xiaohai, the "uni" life center of Zhonghai Foshan is built through theme construction, cultural and creative market, design and furnishings to show the lifestyle of the future community.

沙盘区，沙盘紧邻的展示台，起到和洽谈区的隔断作用。船造型的墙面，展示着关于佛小海IP的周边和咖啡文化。Sand table area, the display platform adjacent to the sand table, serves as a partition from the negotiation area. The ship shaped wall shows the surroundings of the Buddha Xiaohai IP and the coffee culture.

“空气中弥漫着咖啡香，在心间慢慢谱写出一首开心的小诗。”

在这里串联起生活美学、社群社交、娱乐休闲等多种形态，赋予人们可被感知的美好生活方式。诗意滤光、唯美花艺、自然生活、咖啡文化交织于空间之中，令人共鸣于生活的美学，意境沁然。Here, various forms such as life aesthetics, social networking, entertainment and leisure are connected to give people a better way of life that can be perceived. Poetic light filtering, aesthetic flower art, natural life and coffee culture are interwoven in the space, which resonates with the aesthetics of life, and the artistic conception is refreshing.

休息区整体通透面连接内外，成为向城市开启的巨大美学窗口与生活方式呈现的舞台。窗内，人们灵活散坐交谈，美学陈列、艺文活动穿插，引人驻足；窗外，城市街道与人流自然融合，自成风景。The rest area connects the inside and outside with the whole transparent surface, becoming a huge aesthetic window and a stage for presenting the lifestyle to the city. In the window, people sit around and talk flexibly, and aesthetic display and artistic and cultural activities are interspersed, attracting people to stop; Outside the window, the city streets and the flow of people naturally blend into a landscape.

03UNI空间&咖啡社交 Coffee socializing

在这里有你喜欢的咖啡，满足味蕾；有你中意的手作，满足身心。静下来在咖啡萦绕的氤氲芬芳里，慢慢体会手作带来的乐趣。Heybo 小海作为咖啡大使，在空间中多感官的为客户带来深度体验。Here is your favorite coffee to satisfy your taste buds; Have your favorite hand work to satisfy your body and mind. Calm down in the dense fragrance of coffee, and slowly experience the fun of hand-made. As a coffee ambassador, heybo Xiaohai brings customers in-depth experience through multi senses in the space.

日咖夜酒，“早C晚A”是年轻人的生活方式。满足社群日常聚会、餐食、社交休闲等需求。Coffee、wine，It is the lifestyle of young people. Meet the needs of the community for daily gatherings, meals, social entertainment, etc.

“冲浪不酷，快乐才酷。”

落地窗的区域是儿童活动区。柔软的地毯，可爱的朋友，在他们的童话世界里，趣小海常驻从不缺席。嘻嘻哈哈，跑跑跳跳，孩子之间的相处方式自然有趣。温馨友爱的情感，无论何时都是我们关于未来儿童世界最好的期许。The area of the French window is the children's activity area. Soft carpet, lovely friends, in their fairy tale world, Qu Xiaohai is always present. The way children get along with each other is naturally interesting. Warm and friendly feelings are our best expectations for the future children's world at any time.